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Sunrise host Natalie Barr hints at viewer backlash amid her feud with predecessor Sam Armytage as she shares a cryptic post saying ‘you don’t have to be friends with everyone’
Sunrise host Natalie Barr has been embroiled in a feud with Sam Armytage for months, after her predecessor shared a tweet claiming she ‘wanted her job forever’.
And Natalie, 53, hinted on Instagram last week she was facing some viewer backlash amid the pair’s public spat, sharing a cryptic post responding to her haters.
Her message read: ‘You don’t have to be friends with everyone. Some people won’t like your style. Some people won’t like your ambition.

Feud: Sunrise host Natalie Barr (right) has hinted at viewer backlash amid her public spat with Sam Armytage (left), sharing a cryptic post on Instagram last week in response to her critics
‘Some people won’t like your tone. Some people won’t like your perspective. That’s OK – stay focused on your goals and the people who adore you. That’s it.’
While she made no mention of Sam’s name, Natalie captioned the image: ‘Just leaving this there for anyone who needs it!’ alongside the hashtag ‘be yourself’.
Daily Mail Australia has contacted Seven for comment and clarification.
Sam, 44, made headlines in June after she criticised Natalie on Twitter for continuing to speak about her in the press, three months after taking over as anchor of Seven’s breakfast show.

Cryptic: Natalie’s Instagram post read: ‘You don’t have to be friends with everyone. Some people won’t like your style. Some people won’t like your ambition’
She was responding to an interview Natalie had done with The Australian Women’s Weekly in which she claimed the pair weren’t friends outside the workplace.
After brushing off a question about their rivalry on The Kyle and Jackie O Show, Sam tweeted: ‘Look, I’m out. Nat’s wanted the job forever… and she’s finally got it. She just needs to get on and enjoy it – and forget about me (even though I’m unforgettable).’
Sam was co-anchor of Sunrise from June 2013 until March this year, when she stepped down to spend more time with her family.
Natalie, the show’s longtime newsreader, replaced her the week following her departure.
Sam’s tweet contradicts Natalie’s own account of her promotion to co-anchor, as she has always said she didn’t aspire to be host and was surprised when Seven offered her the job.

‘Nat’s wanted the job forever… and she’s finally got it’: In June, Sam criticised Natalie on Twitter for continuing to speak about her in the press, three months after taking over as anchor

Having her say: After brushing off a question about their rivalry on The Kyle and Jackie O Show, Sam tweeted: ‘Look, I’m out. Nat’s wanted the job forever… and she’s finally got it. She just needs to get on and enjoy it – and forget about me (even though I’m unforgettable)’

Caught off-guard: Sam was responding to an interview Natalie had done with The Australian Women’s Weekly in which she claimed the pair weren’t friends outside the workplace.
It came after Natalie revealed for the first time she didn’t have a close relationship with Sam, whom she replaced as Sunrise anchor on March 15.
When asked about rumours they weren’t close, Natalie told The Australian Women’s Weekly the pair ‘got along well in the office’ but rarely spoke after the cameras stopped rolling because they didn’t have much in common.
‘The truth is we didn’t really see each other outside the office,’ Natalie said.
‘We had vastly different lives, I guess,’ the mother of two added. ‘We were in different places. She was hanging with her friends, and I was spending time with my family.
‘So, yes, we were in different places.’

Relationship: ‘We had vastly different lives, I guess,’ the mother of two added. ‘We were in different places. She was hanging with her friends, and I was spending time with my family
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