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Zoë Foster Blake was caught out hugging a girlfriend during a walk in Sydney on Wednesday amid the city’s ongoing COVID lockdown.
Ironically, the 41-year-old beauty entrepreneur had just passed a temporary road sign reading: ‘Maintain social distancing 1.5m’.
Appearing oblivious to the message, Zoë embraced her friend in a tight hug, affectionately wrapping her arms around her shoulders.
Hug it out: Zoë Foster Blake (left) was caught out hugging a girlfriend during a walk in Sydney on Wednesday amid the city’s ongoing COVID lockdown
Daily Mail Australia has reached out to Zoë’s management for comment.
The former magazine journalist appeared to have been in a great mood, smiling happily as she walked alongside her friend.
The two women chatted as they walked down the street together, seemingly having plenty to catch up on.
Signing off: Ironically, the 41-year-old beauty entrepreneur had just passed a temporary road sign reading: ‘Maintain social distancing 1.5m’
All smiles: The former magazine journalist appeared to have been in a great mood, smiling happily as she walked alongside her friend
After their walk, Zoë returned to her car, which was parked out on the street, and drove away.
She stepped out in a pair of blue terry toweling shorts, which she paired with a matching T-shirt.
The accomplished author also wore a blue baseball cap with ‘Doing Things’ written across the front in white font.
What social distancing? Appearing oblivious to the sign’s message, Zoë embraced her friend in a tight hug, affectionately wrapping her arms around her shoulders
Feeling blue: She stepped out in a pair of blue terry toweling shorts, which she paired with a matching T-shirt
Zoë rounded out her sporty ensemble with a pair of lime green tube socks, which she paired with white and purple sneakers.
She had a face mask on hand, and her bobbed brunette hair was tied back in a low bun at the nape of her neck.
Zoë showed off her flawless skin and appeared fresh-faced on the outing.
Bright star: Zoë rounded out her sporty ensemble with a pair of lime green tube socks, which she paired with white and purple sneakers
Walk and talk: The two women chatted as they walked down the street together, seemingly having plenty to catch up on
Last week it was revealed that Zoë had sold off a controlling stake in her Go-To skincare company for $89million.
According to a report by news.com.au on Friday, the beauty mogul sold a 50.1 per cent share to BWX.
The ASX-listed company is also behind Aussie skincare brand Sukin, and has a lucrative five-year supplier deal with Chemist Warehouse.
Natural beauty: The skincare founder showed off her flawless skin and appeared fresh-faced on the outing
Staying safe: She had a face mask on hand, and her bobbed brunette hair was tied back in a low bun at the nape of her neck
BWX praised Go-To for providing consumers with ‘simple, trusted and effective skincare products for the masstige market’.
Masstige refers to mass-produced and inexpensive goods that are marketed as luxurious.
The skincare company was established by Zoë in 2014, and generated $36.8million in revenue last year alone.
Sold: According to a report by news.com.au on Friday, the beauty mogul sold a 50.1 per cent share of her skincare company to BWX
Heading home: After their walk, Zoë returned to her car, which was parked out on the street, and drove away
Making money: Go-To skincare was established by Zoë in 2014, and generated $36.8million in revenue last year alone
Despite the new deal, BWX said Go-To ‘will remain an independently operated, stand-alone, founder-led brand’.
Zoë will also continue to act as the company’s strategic investor, chief creative officer and board director.
‘The partnership represents a strategically and financially compelling opportunity for BWX to collaborate with one of Australia’s leading skincare entrepreneurs and support Go-To’s ongoing growth,’ BWX said in a statement.
Taking care of business: Despite the new deal, BWX said Go-To ‘will remain an independently operated, stand-alone, founder-led brand’
Ongoing role: Zoë will also continue to act as the company’s strategic investor, chief creative officer and board director
Meanwhile, Zoë said partnering with BWX ‘immediately made sense’: ‘They live and breathe skincare and have a proven track record globally.’
Zoë founded Go-To skincare with the goal of creating products that were ‘useful, simple, effective, trustworthy and fun’.
According to a report by the Financial Review in November, Zoë’s net worth was estimated to be at $36million at the time.
Striking it rich: According to a report by the Financial Review in November, Zoë’s net worth was estimated to be at $36million at the time
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