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Mark Given, Chief Marketing Officer at Sainsbury’s, said: “We’re always looking for new ways to offer our customers the best value and we’re thrilled to be launching My Nectar Prices.
“What’s great about My Nectar Prices is that customers’ discounts will be tailored to personally suit each shopper based on their previous shopping habits, meaning they will receive discounted prices on products they love and frequently use.”
The new scheme works alongside Sainsbury’s Aldi Price Match, which ensures customers are receiving the best possible price on certain products.
Rival supermarket Tesco also has a similar scheme, known as Clubcard Prices.
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