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They have called for a new lower drink-drive limit, better roadside testing and tougher consequences for those caught travelling while intoxicated.
The campaigners say a new tougher approach could even see road users forced to forfeit their vehicles if they are stopped drink driving.
Mr Greig said: “There is no one simple answer to reducing these figures.
“But IAM RoadSmart believes a much smarter package of measures is needed from the Government including a lower drink-drive limit to reinforce good behaviour, fast-track of evidential roadside testing machines to release police resources and tailored approaches to help drivers with alcohol problems.
READ MORE: Drivers can have their say on new DVSA caravan rules
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