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Bournemouth will no longer play the Kanye West song ‘Power’ when they walk out for matches after the American rapper made a series of anti-semitic comments on social media. The Premier League club have followed the likes of Adidas in cutting ties with the 45-year-old while he has also been dropped by his agency.
The rapper, who legally changed his name to Ye in 2018, has been widely criticised in recent weeks for making a range of anti-semitic comments on TV and social media. The comments had followed a highly controversial stunt at the Paris fashion show where he had turned up to the event wearing a “White Lives Matter” t-shirt while promoting his Yeezy brand.
Adidas have now cut ties with the American, discontinuing their partnership to sell his Yeezy range with immediate effect. Other brands and organisations have also distanced themselves.
He has been dropped by his agents CAA, while Foot Locker, Gap, TJ Maxx, JPMorgan Chase bank and Vogue magazine have all said they will not work with him again. The rapper has claimed that those business decisions cost him over £2billion in the space of one day.
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Things were not much better during the controversial 1-1 draw with Sporting Lisbon in the Champions League on Wednesday. The club had been behind for most of the match and struggled to have any effect on the game before rallying late on, equalising through Rodrigo Bentancur.
Harry Kane thought he had scored the winner with the last kick of the ball, sending the Tottenham Hotspur Stadium into raptures but it was disallowed for offside. Antonio Conte was sent off for his reaction to the decision and stormed out of his post-match press conference after one question. All eyes will be on the Italian’s general demeanour during the weekend’s fixture as he desperately hunts to turn his team’s fortunes around.
However, before any match action gets underway the focus will be on the new song that Bournemouth decide to walk out to after their decision to stand in solidarity with the Jewish community over Ye’s comments.
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