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No Time To Die was finally released in cinemas this week with fans eager to see Daniel Craig in his final instalment as 007. The new blockbuster will have four Aston Martin’s making an appearance, containing a blend of the brand’s past, present and future.
Marek Reichman, Chief Creative Officer and studio head at Aston Martin, spoke of the design process involved with making the supercars for the Bond films.
Speaking with Express.co.uk, he said: “It’s a massive positive for the brand to have the association with simply one of the coolest characters on the planet.
“My job is never work anyway, I love it and it brings out the young boy in me.
“It’s immensely fun and challenging because of the time involved, but the team takes great pride in seeing the cars they worked on, on screen.
Mr Reichman continued, saying: “The most important thing itself is that the car is a gadget. The DB10 didn’t really have any special items, the car was the gadget.
“When the classic Aston Martin V8 is being used, often it was just the car and in No Time To Die in fact when DBS is used and when the Aston Martin V8 is used, it really is just the product.
“That end product is getting him to be somewhere or with someone else to be in the right car for the right situation which is commensurate with his character at that point in the movie.
“The car itself is his support mechanism and for me it’s always really interesting to see how James Bond, EON, the production company, Barbara (Broccoli), Michael (G. Wilson), Daniel (Craig) actually see the car.
“When we worked with Sam Mendes, he actually unveiled DB10 as the first cast member.
“What I get from that and what the design team get from that is special and with that car in particular, we made 10 cars for the movie, and we saw how the car could be lit, how it would move, what it looks like going through an action scene.
“So you start to see the car in a different light, very much the same with DBS as well and how the brand is therefore portrayed and its prowess, its stance, its stature.
“It’s a go to product and you know we’re very rare. We’ve made 100,000 cars in 108 years. That’s really, really rare.
“That’s two days of production for Toyota, and we have made only 100,000 cars and ten of those were just for James Bond and the DB10.”
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