Celebrity Apprentice fans slam Martha Kalifatidis for boasting about money

Martha Kalifatidis went head to head with gymnast Olivia Vivian during a dramatic boardroom showdown on Tuesday’s episode of Celebrity Apprentice.

But it was the Married At First Sight star’s very confident remarks during the challenge that had viewers disgruntled on Twitter.

The 33-year-old, who launched a career as a fashion and beauty influencer following her stint on MAFS in 2019, boasted about her earnings in a piece to camera.

Vocal: Furious Celebrity Apprentice fans have slammed influencer Martha Kalifatidis for saying she makes ‘most people’s annual wage in a month’

‘Nobody listens to me because they think I’m just a beauty influencer. They don’t understand,’ Martha said of her team.

‘I’m a beauty influencer who probably makes your yearly wage in a month. So, you should probably take some notes because this is not a fluke.’

Some viewers found the remark distasteful, with one posting on Twitter: ‘Talk about having a chip on your shoulder.’

Confident remarks: ‘I’m a beauty influencer who probably makes your yearly wage in a month,’ she directed at her team. ‘So, you should probably take some notes because this is not a fluke’ 

Taking offence on Twitter: Some viewers found the 33-year-old’s remark distasteful, with one posting on Twitter: ‘Talk about having a chip on your shoulder’ 

Another said: ‘Martha, do you really genuinely think that your one-off face mask and teeth whitening sponsored Instagram posts earn you more than The Veronicas? Please come back to earth.’

One simply commented ‘wow’, while another described her as ‘so vain’.

However, it wasn’t all negative feedback, with one Twitter user commending Martha for her ability to ‘fight for herself’ while another praised her as a ‘business guru’.

Praise: However, it wasn’t all negative feedback, with one Twitter user commending Martha for her ability to ‘fight for herself’ while another praised her as a ‘business guru’

Since becoming an influencer, Martha has landed many lucrative endorsements.  

Martha previously told Daily Mail Australia that ‘never in her wildest dreams’ did she believe creating sponsored posts at home would become her full-time job, and expressed her surprise at how financially viable it is.  

‘It is surprising. I worked as a makeup artist for so long and I knew that big brands turn over so much. And the number one thing that they all invest in is marketing,’ she said.

Cashing in: Since becoming an influencer, Martha has landed many lucrative endorsements 

Although Martha did not reveal the exact figure she charges for branded content, it’s estimated she makes up to $3,000 for a single sponsored selfie.

Some brands likely pay even more for multi-post deals, or to exclusively sign Martha up as the face of their campaigns across different platforms.  

When asked how she’s spending her impressive earnings, Martha explained that she’s investing it all into her own top secret business venture.

Dream job: Martha previously told Daily Mail Australia that ‘never in her wildest dreams’ did she believe that creating sponsored posts at home would become her full-time job, and expressed her surprise at how financially viable it is 

Figures: Although Martha did not reveal the exact figure she charges for branded content, it’s estimated she makes anything up to $3,000 for a single sponsored selfie 

‘I’m working on something of my own. It’s going to take a while. This is a stepping stone right now. It’s opened so many doors for me,’ said the aspiring entrepreneur.

‘Obviously I have this big platform now. It just sort of catapults your brand or whatever it is you’re going to start. It’s like a nice head start. I imagine that the hardest thing for most new brands is getting a platform.’  

Martha is still in the running to win Celebrity Apprentice after Olivia was fired after failing to impress British billionaire and CEO Lord Alan Sugar.

Will she win? Martha is still in the running to win Celebrity Apprentice after Olympic gymnast Olivia Vivian (far right) was fired on Tuesday’s episode after failing to impress British billionaire and CEO Lord Alan Sugar