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Alex Gibson, 22, died after getting into difficulty in the rough seas off the coast of the seaside town popular with tourists.
The tragedy happened at around 4.20am on Friday morning when he noticed a person struggling in the water.
Emergency services including two coastguard teams, to RNLI crews and a coastguard helicopter scrambled to the scene.
Mr Gibson was rushed to Blackpool Victoria Hospital but sadly passed away.
His heartbroken colleagues at C Fresh Fish and Chips in Lytham Road, Blackpool, expressed their condolences.
The shop closed on Friday as staff mourned the loss and the business posted a tribute to the young man online.
It read: “Alex was truly an amazing young man.
“All his friends would agree that he was intelligent, hardworking, pleasant, caring , and literally wouldn’t hurt a fly.
“He is a true hero, drowned sacrificing his life to help another.
“He was loved by all his work colleagues, and we miss him terribly.
“Tragically taken at 22. My heart goes out to all his family.”
More to follow…
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