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Vegemite divides the nation after creating a double headed Vegeknife to stop cross contamination


Vegemite divides the nation after creating a double headed knife to stop cross contamination between butter and the breakfast spread

  • Vegemite has divided the nation after creating a unique double headed knife 
  • ‘Vegeknife’ features a dual head, with one end for butter; other end for Vegemite
  • But many are divided over cutlery with many saying they either ‘love it’ or ‘hate it’

Vegemite has divided the nation after creating a unique double headed knife in a bid to put an end to cross-contamination between butter and the breakfast spread.

A survey by Bega Cheese – the brand behind the iconic spread – found 58 per cent of Australians experience the dilemma of finding unwanted butter in the Vegemite jar or vice versa.

But the ‘double dipping’ could be a thing of the past after the brand launched its ‘Vegeknife’ – a dual headed cutlery breakthrough, with one end for butter and the other end for Vegemite.

Vegemite has divided the nation after creating a unique double headed knife in a bid to put an end to cross-contamination between butter and the breakfast spread

Vegemite has divided the nation after creating a unique double headed knife in a bid to put an end to cross-contamination between butter and the breakfast spread 

Poll

Would you use the Vegeknife?

  • Yes 125 votes
  • No 53 votes

‘Aussies are opening up their jars of Vegemite to find that butter has somehow made its way in,’ Vegemite marketing manager Jacqui Roth said.

‘We can’t have that. So, we’re introducing a solve – the limited-edition ‘Vegeknife’. 

‘We know that Australians take their Vegemite toast very seriously, and we hope that the Vegeknife will remove the need for difficult household conversations that are centred around finding out who’s responsible for the butter in the Vegemite jar.’ 

The Vegeknife has since divided social media, with many people saying they either ‘love it’ or ‘hate it’.

‘This is the most ridiculous thing ever,’ one wrote, while another added: ‘It’s not Australian unless your butter gets Vegemite in it or your Vegemite gets butter in it.’

One said: ‘That’s bloody stupid bit awkward you would end up with it all over your fingers,’ while another wrote: ‘A waste of time if you use one end for buttering your toast and the other end for Vegemite without first washing the knife, you will finish up with butter on your hand.’

Dozens of people admitted they have been waiting their whole lives for this knife.

‘Okay let’s be real I’ve needed this my whole life,’ one woman said.

And another woman added: ‘I need this in my life asap.’ 

Many suggested the knife could be the solution to ending heated arguments between family and friends for good after years of finding cross contamination between spreads. 

A survey by Bega Cheese - the brand behind the spread - found 58 per cent of Australians experience the dilemma of finding unwanted butter in the Vegemite jar or vice versa

A survey by Bega Cheese – the brand behind the spread – found 58 per cent of Australians experience the dilemma of finding unwanted butter in the Vegemite jar or vice versa

Others joked it’s ‘very unAustralian’ to not find butter in your Vegemite jar.

‘It’s not Australian unless your butter gets Vegemite in it or your Vegemite gets butter in it,’ one man wrote.

Another added: ‘Does not come much more Aussie than that! Besides where is the challenge in that? No more playing guess what other condiments are in the butter?’

One person suggested: ‘It doesn’t take much to clean the knife after buttering and before using the Vegemite.’ 

But for those who want a Vegeknife, the cutlery will be a rare find – as the brand confirmed just 200 lucky winners will be able to get their hands on them.

For a chance to win a Vegeknife, Australians can enter the competition via Vegemite’s Instagram page.



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