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Supermarkets including Asda, Tesco, Morrisons and Sainsbury’s often slash the price of groceries and goods in a bid to attract shoppers. In its annual Grocer Golds awards, the Grocer has crowned the UK’s cheapest supermarket for the 24th consecutive year running.
Consumer group Which? also compare grocery prices at major UK supermarkets including Asda, Sainsbury’s, Tesco, Morrisons, Ocado and Waitrose.
In its latest analysis, Asda was also found to be the cheapest big shop.
The trolley packed with 82 items included foods like tomatoes, chicken drumsticks as well as branded coffee like Nescafé.
Supermarket giant Asda charged £159.11 for a trolley full of products, and was a huge £6.11 cheaper than second-cheapest Sainsbury’s at £165.22.
The retailer was also a whopping £22.49 cheaper than the most expensive supermarket Waitrose, where customers would have paid £181.60.
This is 13 percent more than Asda.
Tesco came in third place, followed by Morrisons, Ocado and Waitrose in last place.
Asda has been the cheapest ‘big four’ supermarket for more than a year in a row, having claimed the title every month since January 2020.
Aldi and Lidl were not included in this analysis as it was comparing branded food and drinks which aren’t always available at the discounters.
As well as offering customers affordable priced groceries, the supermarket has also been supporting its shoppers throughout the pandemic.
Earlier this year, the retailer became the first supermarket to support the NHS COVID-19 vaccination programme as well as recently launching its Green Token Giving Initiative, which calls on customers to help decide which charities and good causes will receive a share of £1.4million.
The supermarket has also regularly updates its in store safety measures throughout the past year.
This includes positioning marshals at store entrances to make sure customers are complying with rules as well as having hand sanitiser stations.
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