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The upcoming animated sequel The Boss Baby: Family Business will give fans flexibility with a simultaneous release at home and in theaters.
Universal Pictures announced Monday that The Boss Baby 2 will debut in theaters over the Independence Day holiday weekend on July 2, and simultaneously debut on the Peacock streaming service, according to a press release.
Unlike several other summer movie offerings, The Boss Baby: Family Business will be available at no additional cost to Peacock Premium subscribers.
Flexible: The upcoming animated sequel The Boss Baby: Family Business will give fans flexibility with a simultaneous release at home and in theaters
No additional cost: Unlike several other summer movie offerings, The Boss Baby: Family Business will be available at no additional cost to Peacock Premium subscribers
The animated follow-up was initially slated for release on March 26, though it was pushed to September 17, 2021 back in December.
The movie is being billed as, ‘Peacock’s summer movie event,’ offering the option of a theatrical release for those families ready to head back to the multiplexes, and the option to watch (or re-watch) at home through Peacock.
The shift to the July 2 weekend also allows for a rare scenario where the studio will only be competing with itself in theaters, though in much different demographics.
Summer movie event: The movie is being billed as, ‘Peacock’s summer movie event,’ offering the option of a theatrical release for those families ready to head back to the multiplexes, and the option to watch (or re-watch) at home through Peacock
The only other movie currently slated to hit theaters on July 2 is Universal’s The Forever Purge, the final entry in the studio’s long-running The Purge franchise.
It’s possible that Universal will ultimately move The Forever Purge to another weekend, though since there will likely be little to no audience crossover between the R-rated action-thriller and the PG-rated animated comedy, it’s possible they both stay put.
The Boss Baby sequel will also begin its rollout in foreign markets on the July 2 weekend as well.
Foreign release: The Boss Baby sequel will also begin its rollout in foreign markets on the July 2 weekend as well
‘Families are at the heart of our decision today to make DreamWorks Animation’s The Boss Baby: Family Business available to everyone this July Fourth weekend, and to give those families the freedom to choose whether to see this joyful, hilarious and heartfelt film from a big-screen theater seat or from the comfort of their own homes on Peacock,’ said Jim Orr, President Domestic Distribution, Universal Pictures.
‘Our Peacock subscribers love movies, so we are thrilled to be expanding our relationship with UFEG and to offer Peacock customers this premium content from one of the industry’s most beloved animation brands,’ added Matt Strauss, Chairman, Direct-to-Consumer and International, NBCUniversal.
‘DreamWorks Animation films, from Trolls World Tour to Shrek and beyond are among Peacock’s top performing titles to date, and we’re certain that The Boss Baby: Family Business is sure to become this summer’s ultimate streaming event,’ he added.
Family: ‘Families are at the heart of our decision today to make DreamWorks Animation’s The Boss Baby: Family Business available to everyone this July Fourth weekend, and to give those families the freedom to choose whether to see this joyful, hilarious and heartfelt film from a big-screen theater seat or from the comfort of their own homes on Peacock,’ said Jim Orr, President Domestic Distribution, Universal Pictures
The Boss Baby: Family Business follows the Templeton brothers Tim (James Marsden) and his Boss Baby brother Ted (Alec Baldwin), who are now adults with their own families and have drifted away from each other.
The brothers are reunited when it’s revealed that Tim’s infant Tina (Amy Sedaris) is a secret agent for BabyCorp trying to expose the truth about the school her older sister Tabitha (Ariana Greenblatt) goes to, and its mysterious founder (Jeff Goldblum).
Jimmy Kimmel and Lisa Kudrow also return as Tim and Ted’s parents from the first Boss Baby movie, which earned $527.9 million worldwide in 2017.
Now adults: The Boss Baby: Family Business follows the Templeton brothers Tim (James Marsden) and his Boss Baby brother Ted (Alec Baldwin), who are now adults with their own families and have drifted away from each other
Parents: Jimmy Kimmel and Lisa Kudrow also return as Tim and Ted’s parents from the first Boss Baby movie, which earned $527.9 million worldwide in 2017
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