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Snapchat launches 3D Bitmoji with 1,200 combinations of body poses, facial expressions, gestures, and backgrounds to bring your cartoon doppelganger to life
- Bitmoji are the animated avatars that Snapchat users can create on the platform
- Before they were only available in 2D but Snapchat users can now make them 3D
- More than 200 million people use the cartoon doppelgangers daily, the firm says
Snapchat has introduced 3D Bitmoji, a new feature to help users bring their virtual avatar to life.
Rolling out this week, the feature is letting users create a 3D version of their Bitmoji for their Snapchat Profile and Friendship Profile on the app.
Bitmoji are the animated avatars that Snapchat users create to represent themselves on the social media platform, but previously they were only available in 2D.
3D Bitmoji includes around 1,200 combinations of body poses, facial expressions, gestures and backgrounds for users ‘to further personalise their digital presence’.
3D Bitmoji letting users create a 3D version of their Bitmoji for their Snapchat Profile and Friendship Profile on the Snapchat app
Snap Inc, the US company behind Snapchat, said 3D Bitmoji will offer a new way for users to ‘express themselves and their personalities on Snapchat’.
More than 200 million people use Bitmoji daily, the firm says, and more than 300 million use Bitmoji every month.
‘From peace signs and prayer hands, to scenic beaches and trendy animal print backgrounds – Snapchatters can now match their 3D Bitmoji to their every mood,’ the firm said.
‘Using Pixar-quality 3D capabilities, Snapchatters will see enhanced details on their customised avatar – from the clothing textures and unique embellishments from their favourite fashion labels, to the sparkle and shine on their avatar’s earrings.’
Bitmoji is seen by Snapchat as a fun and engaging way for users to present themselves on the platform.
Ba Blackstock, the CEO of Bitmoji, thinks cartoon avatars resonate with users when they engage with others online.
‘It’s not just about having an avatar [where] you have a picture of yourself,’ he told Hollywood Reporter.
‘It’s more about what can you do with that avatar? What part does it play in your digital life?’
From peace signs and prayer hands, to scenic beaches and trendy animal print backgrounds, Snapchatters can now match their 3D Bitmoji to their every mood, the firm says
‘Not everyone is comfortable putting photos or videos of themselves online.
Blackstock also said he thinks of Bitmoji as a ‘kind of digital ID’.
‘It really is this essential representation of not just what you look like, but your personality,’ he said.
The Bitmoji app was created in 2007 as a website called Bitstrips, which was acquired by Snapchat in March 2016 for around $100 million.
Snapchat is constantly adding new features for its Bitmoji – last year, it launched a TV channel called Bitmoji TV, letting users create short cartoons featuring the Bitmoji of themselves, friends and celebrity guest stars.
In 2019, it introduced a new gaming platform called Snap Games, letting users play live multiplayer games against their friends, incluidng titles such as Bitmoji Party and Alphabear Hustle.
And in 2018, Snapchat launched Bitmoji Stories, a personalised comic strip starring users and their friends’ Bitmojis.
In its first month, Bitmoji Stories were seen by more than 40 million unique viewers.
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