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Channel Seven’s Big Brother VIP BOMBS in the ratings despite a headline-grabbing cast as Nine’s Parental Guidance soars ahead
The season premiere of Big Brother VIP has been a ratings disaster for Seven.
The network’s big-budget reality series bombed on Monday night, drawing a dismal audience of 377,000 viewers in the five major cities.
The program was decimated by Channel Nine’s Parental Guidance, which almost doubled its audience with 629,000 metro viewers.
Flop: Channel Seven’s Big Brother VIP bombed in the ratings despite a headline-grabbing cast. Pictured: Big Brother housemate Caitlin Jenner, who was reportedly paid $500,000
It’s bad news for Channel Seven, which spent weeks promoting the show’s all-star cast including Caitlyn Jenner, Omarosa Manigault Newman and Jessika Power.
In addition to the dire ratings, Big Brother VIP also failed to place in any of the key demos.
The show was even beaten by the season premiere of the standard edition of Big Brother Australia, which drew a metro audience of 662,000 in April.
Bad start: It’s bad news for Channel Seven, which spent weeks promoting the show’s all-star cast including Caitlyn Jenner, Omarosa Manigault Newman and Jessika Power (pictured)
Nine’s new show Parental Guidance came out on top on Monday.
The factual program, hosted by Today co-anchor Allison Langdon and Dr Justin Coulson, focuses on how 10 families with different parenting styles raise their children.
The Parental Guidance opener achieved the best prime-time ratings for the night and placed first in all key demos.
Victory: Nine’s new show Parental Guidance came out on top on Monday
Big Brother VIP was outmatched by Parental Guidance on Nine; Have You Been Paying Attention? and Celebrity MasterChef on Channel 10; and Four Corners, Australian Story and Media Watch on the ABC.
Nine won the night overall with an audience share of 29.9 per cent.
Seven placed second with 24.2 per cent, while Channel 10 came in its regular third place with 19.7 per cent.
The rival: Parental Guidance, hosted by Today co-anchor Allison Langdon (right) and Dr Justin Coulson (left), focuses on how 10 families with different parenting styles raise their children
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