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Lewis Hamilton is among a group of five drivers who have invested in a company started up by golf’s Tiger Woods and Rory McIlroy. The pair announced the formation of TMRW Sports – through which they will launch an innovative golf series that will take place on a virtual course inside an arena with a live audience.
It will include a 15-match regular season starting in January 2024, and will feature six teams of PGA Tour players. The venture was seemingly introduced as part of the PGA Tour’s strong defence against the formation of the controversial LIV Golf Series, which has been able to lure some of golf’s biggest names away from the American-based circuit in exchange for mega-money earnings.
TMRW Sports confirmed the news on social media in a hugely exciting announcement, in which they made the announcement Hamilton is now on board. “We’re set to announce our investors. In the pole position @lewishamilton,” they tweeted. He was welcomed by McIlroy, who responded: “Excited for a great group of investors, including @LewisHamilton to join @TigerWoods and me on the @TMRWSports team!”
But four more F1 stars have joined the seven-time champion in investing in the promising project – such as Ferrari’s Carlos Sainz, Lando Norris of McLaren, Williams’ Alex Albon and former Red Bull driver Mark Webber. “Over the past year, we’ve assembled a team of investors who will help deliver on the TMRW Sports’ mission to positively impact how sports are experienced in the future,” said co-founder and CEO Mike McCarley.
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“And we’ve been intentional about diversity of expertise, thought and backgrounds as we mobilised this strategic group. From the very beginning, our plan has been to partner with the best-in-class in every way imaginable.
“Tiger, Rory, and I value the support of this unrivalled team of investors, advisors, and ambassadors who believe in our vision to harness technology to create progressive approaches to sports. Their combined broad reach [500million followers across Twitter and Instagram] and cultural relevance will expand potential opportunities and fanbases for TMRW projects.”
A host of other sports stars have joined the F1 quintet, such as tennis duo Serena Williams and Andy Murray, NBA icon and four-time champion Stephen Curry, and five-time Champions League winner Gareth Bale.
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On TMRW’s official website, Woods expressed his excitement to work on the project. “For the last few years off the course, I’ve been focused on helping to lead golf into its digital future,” he said.
“Now, by joining forces with Tiger, Mike, and other TMRW Sports partners, we can shape the way that media and technology improve the sports experience. In a world where technology provides us with so many choices for using our time, we want to make sports more accessible for as many people as possible.”
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