Kellogg’s is launching beer made from Rice Krispies and Coco Pops

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BEER fans can soon get their hands on an unusual new combination made with Kellogg’s most-loved cereals.

The new “Sling It Out Stout” will be produced with Coco Pops, while the “Cast Off Pale Ale” will be made with Rice Krispies.

The new Kellogg’s flavoured beers will cost £2.79 a can

These will also be joined by “Throw It Away IPA”, which is made with Cornflakes and was sold as a limited edition can last year.

The beers all come in 440ml-sized cans and will cost £2.79 each.

In comparison, 440ml cans of craft ale from Tesco cost between £2.50 and £3, while stout Guinness costs about £1.14 per 440ml can.

If you still want to get your hands on them, they will be available from June 13 on tap across Manchester in Seven Bro7hers Brewery hangouts.

Don’t worry though – Seven Bro7hers also supplies pubs and bars throughout the UK so the beers will soon be coming to a drinking hole near you.

If your local doesn’t stock the beers – you’ll be able to purchase them at Booths Country Stores from Thursday June 13 and from posh retailers Ocado and Selfridges “in the near future”.

Even better, the beers aren’t limited edition, so the delicious drinks are here to stay.

The Rice Krispies and Coco Pops versions have a alcohol by volume (ABV) content of 5.5 per cent, while it’s 5 per cent for the Corn Flakes inspired drink.

The beers are part of Kellogg’s sustainability initiatives and allow the manufacturer to use up cereals that otherwise would be fed to animals.

For instance, this includes Cornflakes that are too big or small for the pack or Rice Krispies that are discoloured or overcooked.

Because the cereal is mashed up when making the beer it means Kellogg’s can use all the cereals – even those that don’t meet the quality control appearance standards for boxes.

The Sling it Out Stout brew – which was perfected over five days in the Seven Bro7hers’ Salford brewery – uses 80kg of Kellogg’s Coco Pops to replace malted barley.

This means that during the “mash” process the cereal creates the chocolatey taste of the stout.

A similar process is used for the “Cast off Pale Ale”, using 80kg of Kellogg’s Rice Krispies to replace malted barley.

In these beers the cereal creates sweet notes.


If you fancy something more traditional you’ll be pleased to hear that iconic 70s beer Watneys is heading back to supermarket shelves.

And supermarket beer might be your best bet as pubs “could run dry” as drivers delivering beers to thousands of venues vote on strike action.

Meanwhile, Morrisons is selling beer-infused burgers for Father’s Day.

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