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An expert has explained how Nadia Bartel can rebuild her Instagram brand following her lockdown breach and ‘cocaine’ scandal.
The former WAG and influencer, 36, can take three steps to get sponsors and brands back onside, crisis manager and chairman of communications firm Wilkinson Butler, Peter Wilkinson, told The Herald Sun on Monday.
The first step is simply silence for ‘a couple of weeks’, Wilkinson says, adding, ‘No tagging brands’.
Build back better: An expert has explained how Nadia Bartel (pictured) can rebuild her Instagram brand following her lockdown breach and ‘cocaine’ scandal. Crisis manager Peter Wilkinson, told The Herald Sun on Monday that Nadia could win back trust in a two months
‘Laying low means ‘don’t do anything else that sponsors will think is damaging for their brands’ he added.
The second step is to issue apologies to brands that have given her lucrative agreements in the past – and the ‘sorry needs to be real.’
The third step is simply don’t do it again – and make sure the brands that matter see that she’s remorseful and changed her ways.
Three steps: Nadia must stay silent, then apologise, then change her ways, the expert says
‘With good behaviour she can resurrect an income in as soon as two to three months,’ Wilkinson said.
It comes after Nadia was dumped by a second brand following her viral video scandal.
Hairhouse Australia, a haircare and beauty company, has confirmed that they are no longer working with Bartel.
Jumping ship: Nadia was been dumped by a second brand following her viral video scandal – hair and beauty company Hairhouse Australia
In a statement shared to Daily Mail Australia, a spokesperson for Hairhouse Australia said: ‘We can confirm that our contract with Nadia Bartel was a one-off campaign and has expired.’
Earlier on Monday, the So Dramatic Instagram account shared a statement from Hairhouse Australia that said their ‘partnership with Nadia has come to an end’.
The statement went on: ‘As a result of Nadia’s actions, we have removed all affiliation with Nadia as an ambassador for Hairhouse’.
In a statement shared to Daily Mail Australia, a spokesperson for Hairhouse Australia said: ‘We can confirm that our contract with Nadia Bartel was a one-off campaign and has expired’
Promotion: Nadia had last promoted the company on her Instagram on July 18, filming a hair tutorial video in a paid partnership
Done: Earlier on Monday, the So Dramatic Instagram account shared a statement from Hairhouse Australia that said their ‘partnership with Nadia has come to an end’. The statement went on: ‘As a result of Nadia’s actions, we have removed all affiliation with Nadia as an ambassador for Hairhouse’
Nadia had last promoted the company on her Instagram on July 18, filming a hair tutorial video in a paid partnership.
It comes after a trendy vitamin brand also cut ties with Bartel for ‘not sharing its values’.
On Sunday, JSHealth, a company who sell vitamins and supplements and are popular in Instagram circles, dumped Nadia as an ambassador after she had previously endorsed the brand on her social media.
Over: It comes after a trendy vitamin brand also cut ties with Bartel for ‘not sharing its values’
However, in a post shared to JSHealth founder Jessica Sepel’s Instagram page on Sunday, the vitamin merchant went out of her way not to call Nadia by name – instead bizarrely rereferring to her as ‘this individual’.
Sepel wrote: ‘Today I’ve had to make a hard decision as the founder and face of my brand, and let go of a brand endorser. I have to stand for what’s right.
‘We are a health brand who is very serious about aligning with individuals who share the same values.’
Ditched: On Sunday, JSHealth, a company who sell vitamins and supplements and are popular in Instagram circles, dumped Nadia as an ambassador after she had previously endorsed the brand on her social media
Was a fan: Nadia had previously promoted the trendy vitamin and wellness company, having spruiked the brand as recently as on August 4
She added: ‘In saying that, I’m human and compassion is what the brand has always represented. Mental health is the number one priority here.
‘I truly wish this individual strength and peace during this time and although I do not condone what happened, I am a believer that humans make mistakes and we are not a brand who wishes to beat anyone when they are down.’
She concluded: ‘I stand for compassion and kindness, regardless of a situation. From female to fellow females – I wish you only peace and strength during this time. May we all find peace, always.’
Update: In a post shared to JSHealth founder Jessica Sepel’s (pictured) Instagram page on Sunday, the vitamin merchant went out of her way not to call Nadia by name – instead bizarrely rereferring to her as ‘this individual’
Sepel wrote: ‘Today I’ve had to make a hard decision as the founder and face of my brand, and let go of a brand endorser. I have to stand for what’s right. We are a health brand who is very serious about aligning with individuals who share the same values’
She added: ‘In saying that, I’m human and compassion is what the brand has always represented. Mental health is the number one priority here’. Pictured: JSHealth Vitamins
Nadia had previously promoted the trendy vitamin and wellness company, having spruiked the brand as recently as on August 4.
Earlier on Sunday, JSHealth called out ‘an individual who has endorsed our products’ in an Instagram post shared on the official JSHealth Vitamins page.
Again without explicitly naming Bartel, the brand announced it was severing ties with the ‘individual’.
Over: Earlier on Sunday, JSHealth called out ‘an individual who has endorsed our products’ in an Instagram post shared on the official JSHealth Vitamins page. Again without explicitly naming Bartel, the brand announced it was severing ties with the ‘individual’
Disappointed: ‘We, like many of you, are shocked and disappointed by the recent actions of an individual who has endorsed our products… We do not tolerate illicit behaviour,’ the company said in a statement
‘We, like many of you, are shocked and disappointed by the recent actions of an individual who has endorsed our products,’ the company said in a statement.
‘JSHealth fundamentally supports all public health orders in place to keep us safe in this hugely difficult time for so many. We do not tolerate illicit behaviour.
The statement concluded: ‘Please know we have taken immediate action and will no longer be working with this individual – or anyone who does not align with our values.’
Video: The snub follows the unfortunate release of a video showing Nadia snorting lines of white powder off a $1.50 Kmart dinner plate at a gathering on Thursday
The snub follows the unfortunate release of a video showing Nadia snorting lines of white powder off a $1.50 Kmart dinner plate at a gathering last week.
Bartel was fined $5,452 for breaching Melbourne’s lockdown on Monday, after video leaked online showing her snorting a white powder, believed to be cocaine, at a gathering on Thursday night.
She and three other women have been issued with Penalty Infringement Notices following the illegal gathering.
Each woman has been fined $5,452, but a fifth woman was not charged because she was ‘complying with employment restrictions’, Victoria Police said on Monday.
Fines: Bartel and three other women have been issued with Penalty Infringement Notices following the illegal gathering in Melbourne on Thursday evening. Police are also investigating possible drug offences after Bartel was recorded at the party snorting white powder believed to be cocaine
Police are also investigating possible drug offences after Bartel was recorded at the party snorting white powder believed to be cocaine.
‘Four women have been issued with Penalty Infringement Notices following a gathering at a Richmond address in contravention of the Chief Health Officer’s restrictions,’ a Victoria Police spokesperson told Daily Mail Australia.
‘The incident occurred at a private address on Thursday, September 2, at 4pm.
Pricey: Each woman has been fined $5,452, but a fifth woman was not charged because she was ‘complying with employment restrictions’, Victoria Police said on Monday
‘A 36-year-old Windsor woman, a 32-year-old Richmond woman, a 33-year-old Pascoe Vale woman and a 35-year-old Strathmore woman have all been issued with a Penalty Infringement Notice for failing to comply with requirements in relation to a private or public gathering.
‘The monetary penalty for each Penalty Infringement Notice is $5,452. A fifth woman at the address was not charged as she was complying with CHO employment restrictions. Enquiries into possible drug offences are ongoing.’
Nadia’s friend and business partner Ellie Pearson, who filmed and published the now-viral clip entirely by mistake, revealed she was remorseful over the incident.
Heartbroken: Nadia’s friend and business partner Ellie Pearson (left) who filmed and published the now-viral clip entirely by mistake, revealed she was remorseful over the incident. ‘I’m just devastated,’ she told The Herald Sun on Friday evening
‘I’m just devastated,’ she told The Herald Sun on Friday evening.
Nadia, who is a popular influencer endorsing numerous brands, broke her silence and issued an apology over the incident on Friday evening.
‘Hi everyone, I have let you all down by my actions. I take full responsibility and I am committed to taking all necessary steps to ensure I make better choices in future,’ she wrote in an Instagram post on Friday evening.
Apology: Breaking her silence in a post shared to Instagram on Friday afternoon, the 36-year-old mum of two wrote: ‘Hi everyone, I have let you all down by my actions. I take full responsibility and I am committed to taking all necessary steps to ensure I make better choices in future’
‘To my family and friends, my business partners and the public health workers trying to keep us all safe, I am embarrassed and remorseful.
‘I am truly and deeply sorry. I hope I can earn your forgiveness and, in time, your trust.’
Bartel is a mother of two and entrepreneur who runs the fake-tan company Spray Aus and clothing label Henne.
She is the ex-wife of retired AFL star Jimmy Bartel. The couple split in 2019 after five years of marriage.
Popular: Bartel is a mother of two and entrepreneur who runs the fake-tan company Spray Aus and clothing label Henne
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