Home Feamil Gwyneth Paltrow launches her own fair-trade coffee beans for $28 a bag

Gwyneth Paltrow launches her own fair-trade coffee beans for $28 a bag


Gwyneth Paltrow has launched her very own Goop coffee — for $28 a bag.

The 48-year-old’s Goop Fair Trade Specialty Coffee comes in 12 oz. packages of whole beans, which are on sale on the actress’ website now.

The new product release comes nearly three years before Goop promoted a controversial at-home coffee enema, which experts slammed as ‘scientifically-questionable,’ ‘absurd,’ and harmful’.

Drink up! Gwyneth Paltrow has launched her very own Goop coffee — for $28 a bag

Drink up! Gwyneth Paltrow has launched her very own Goop coffee — for $28 a bag

On sale: The 48-year-old's Goop Fair Trade Specialty Coffee comes in 12 oz. packages of whole beans, which are on sale on the actress' website now

On sale: The 48-year-old’s Goop Fair Trade Specialty Coffee comes in 12 oz. packages of whole beans, which are on sale on the actress’ website now

According to the product description, Goop’s new coffee is ‘delicately balanced with floral, peach, and honey notes.’ 

‘This fragrant medium-roast Arabica coffee is one of the most delightful ways to wake up in the morning,’ it goes on. 

Each package come with beans grown in Tolima, Colombia by Astrid Medina, who won the Cup of Excellence competition in 2015.

They are then roasted at Common Room Roasters in Newport Beach, California.  

‘It’s so good — this coffee is just what I need right now,’ Gwyneth told Vogue.

‘It’s the richest, best-tasting coffee we could find, and the farmer, Astrid Medina, is a brilliant female founder I’m so proud to support.’ 

According to the product description, Goop's new coffee is 'delicately balanced with floral, peach, and honey notes'

According to the product description, Goop’s new coffee is ‘delicately balanced with floral, peach, and honey notes’

Gwyneth is clearly a fan of coffee, though she doesn’t seem to discriminate as to witch hole it enters the body through.

In early 2018, Goop released its annual detox guides, with one that recommended a $135 Implant O’Rama system for at-home coffee enemas.

Although the site warns that this is Dr. Alejandro Junger’s pick ‘for those who know what they’re doing,’ countless doctors and other experts slammed Gwyneth for promoting the product and practice.

Several called it ‘harmful’ and ‘dangerous’ and warned people not to take Gwyneth’s advice. 

Dr. Jennifer Gunter, a leading Canadian obstetrician and gynecologist, called it ‘dangerous yet ineffective therapy.’

‘It seems January is Gwyneth Paltrow’s go-to month for promoting dangerous things that should not go in or near an orifice,’ Gunter wrote on her blog.

Advanced colonics: In early 2018, Goop released its annual detox guides , with one that recommended a $135 Implant O’Rama system for at-home coffee enemas

Advanced colonics: In early 2018, Goop released its annual detox guides , with one that recommended a $135 Implant O’Rama system for at-home coffee enemas

Just don't: Dr. Jennifer Gunter, a leading Canadian obstetrician and gynecologist, slammed the recommendation in a scathing blog post

Just don’t: Dr. Jennifer Gunter, a leading Canadian obstetrician and gynecologist, slammed the recommendation in a scathing blog post

‘No one needs a cleanse. Ever,’ she stressed. ‘There are no waste products “left behind” in the colon that need removing “just because” or after a cleanse.’ 

Coffee enemas are a part of Gerson Therapy, a strict dietary management program created by German physician Dr. Max Gerson in the 1930s. 

According to the Gerson Institute, the ‘therapy activates the body’s extraordinary ability to heal itself through an organic, vegetarian diet, raw juices, coffee enemas and natural supplements.’

Advocates of coffee enemas and colon-cleaning in general believe they detox the body and heal the colon, but the Huffington Post points out that there is little evidence to prove those claims.

There have been multiple deaths and at least three cases of proctocolitis, a gastrointestinal syndrome, related to coffee enemas, according to a letter published in the American College of Gastroenterology. Meanwhile, at least one person suffered rectal burns induced by a hot coffee enema. 

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