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Elon Musk has bizarrely launched a ‘Burnt Hair’ new perfume range, and already made $1 million. The worlds richest man announced his Boring Company’s latest product at 12.06am on Twitter.
The Tesla and SpaceX boss changed his Twitter bio to “perfume salesman” as he launched the fragrance on Tuesday.
He said it is “omnigender” and called it “the finest fragrance on Earth”.
Mr Musk added: “With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long?”
On the Boring Company’s website, the perfume retina for $100, or £92, with shipping for Q1 2023 included.
Mr Musk later tweeted that 10,000 bottles had been sold, earning him over $1million (£920,000), within hours.
The Boring Company previously made a flame-shooting device called Not-A-Flamethrower and sold all 20,000 units in a few days.
It started as a throwaway joke but then Mr Musk decided to make real ones to raise funds for his tunnelling project.
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However, Mr Musk claimed on October 7 Twitter “will not take yes for an answer” despite his attempts to purchase the company by the end of October.
Twitter sued Mr Musk in July after he tried to back out of buying the firm.
The judge overseeing the case gave the two sides until October 28 to work out a deal, agreeing to put legal proceedings on hold at the request of Mr Musk.
Mr Musk said litigation was no longer necessary after he said he was prepared to go forward with the original takeover plan, pending receipt of the financing and an end to the legal battle.
In a court filing, Mr Musk’s attorneys wrote: “There is no need for an expedited trial to order defendants to do what they are already doing.
“Yet, Twitter will not take yes for an answer. Astonishingly they have insisted on proceeding with this litigation, recklessly putting the deal at risk and gambling with their stockholders interests.”
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