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‘Boosts’ and ‘Roses’ and ‘Super Likes’! Dating apps like Tinder and OKCupid promise vaccinated users more matches as an incentive to get jab
- Match Group dating apps are letting users share their vaccination status
- Tinder, OKCupid and other apps will let users add badges to profiles
- These badges indicate you have received at least one COVID jab
- The campaign also will give vaccinated users free premium features
- The plan is aimed at helping the White House meet its July 4 vaccine goal
- This goal aims to have 70% of Americans get at least one COVID shot
Tinder, OKCupid, Hinge and other dating apps have found a new way to encourage users to get coronavirus vaccines.
Those who say they have received a COVID-19 vaccination can add a badge to their profile that says ‘I’m Vaccinated’ then get access to premium content such as ‘boost’ and ‘super swipes.’
The apps also are adding filters to show only vaccinated matches, as well as promotions and links to vaccine.gov to help individuals find vaccine locations.
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Tinder, OKCupid, Hinge and other dating apps owned by Match Group are adding new features to users’ profiles to encourage them to get a coronavirus vaccine. Tinder users will be able to add stickers that show they have been vaccinated
The campaigns will launch in June and run until July 4.
The plan announced Friday is an effort to help the White House get 70 percent of US adults at least one vaccine jab by July 4.
Shar Dubey, CEO of Match Group, said: ‘Human connection is so vital for healthy lives — it’s why I am so committed to this business.’
‘We are honored to work with the White House on increasing vaccinations across America, which will allow people to once again meet in person and engage in meaningful ways. This will make dating safer for everyone, everywhere.’
Dating apps saw a surge in users amid the coronavirus pandemic, as millions were isolated in their homes.
The campaigns will launch in the coming weeks and run until July 4. Tinder (pictured) is also launching a ‘Vaccine Center’ with a suite of resources to educate and connect members with their nearest vaccination site
Match Group announced it generated more than $544 million in revenue during the first quarter of 2020, which was a 17 percent increase year-over-year.
In the coming weeks, users will be able to share their vaccination status with potential mates, and search for those who also have received the jab.
OKCupid (left) and Hinge (right) are also rolling out badges that show other singles you have been vaccinated
Those on Tinder can add a variety of stickers to their profile including ‘I’m Vaccinated’ or ‘Vaccines Save Lives.’ Tinder will give those who support the campaign a free ‘Super Like’ to help them stand out among potential matches.
Tinder also is launching a ‘Vaccine Center’ with a suite of resources to educate and connect members with their nearest vaccination site.
Members of Match and OkCupid will receive a badge, along with a free ‘Boost’ to help them stand out.
Vaccinated Hinge users get a free ‘Rose’ and singles using Plenty of Fish can add an ‘I Got My Shot’ badge along with 20 Live! Credits to use the app’s live streaming feature.
BLK (left) will give users with a vaccinated badge a free boost and Chispa (right) will also provide a badge and free boost that will make profiles more visible
BLK is adding a new ‘Vaxified’ profile badge for singles to show their support in ending the COVID-19 pandemic.
When the badge is added to their profile, users get a free ‘Boost’ on the app to be one of the first profiles seen by their matches.
Chispa will add a new ‘Vacunado’ profile badge for Latinx singles to show their support for ending the pandemic. Singles who add the badge will get a free ‘Boost,’ making them one of the first profiles to be seen by their matches.
According to the New York Times coronavirus vaccination tracker, more than 279 million Americans have received a vaccine.
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