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Seven hits back at Sam Armytage: Network blasts rogue ex-Sunrise host after her snarky tweet claiming Natalie Barr wanted her job ‘forever’
A Channel Seven insider has blasted former Sunrise host Samantha Armytage after she tweeted last Monday that her successor Natalie Barr wanted her job ‘forever’.
The tweet ‘went down like a lead balloon’ at Seven, the source told The Australian, adding that it was especially rich coming from Sam, who often complained about snarkiness in the media before retiring to the Southern Highlands in March.
‘When she left Sunrise, Sam said she wanted to get away from the attention. But the only one creating the attention around her is Sam,’ the insider said.
Speaking out: A Channel Seven insider has blasted former Sunrise host Samantha Armytage after she tweeted last Monday that her successor Natalie Barr wanted her job ‘forever’
‘And her accusation that Nat wanted the job “forever” is so untrue. She never did,’ the source added.
Sam, 44, made headlines last Monday when she criticised Natalie on Twitter for continuing to speak about her in the press, three months after taking over as anchor of Seven’s breakfast show.
She was responding to an interview Natalie had done with The Australian Women’s Weekly in which she claimed the pair weren’t friends outside the workplace.
Hitting back: The tweet ‘went down like a lead balloon’ at Seven, a source told The Australian, adding that it was especially rich coming from Sam, who often complained about snarkiness in the media before retiring to the Southern Highlands in March. Right: Natalie Barr
‘Nat’s wanted the job forever… and she’s finally got it’: Sam last Monday criticised Natalie on Twitter for continuing to speak about her in the press, three months after taking over as anchor
After brushing off a question about their rivalry on The Kyle and Jackie O Show, Sam tweeted: ‘Look, I’m out. Nat’s wanted the job forever… and she’s finally got it. She just needs to get on and enjoy it – and forget about me (even though I’m unforgettable).’
Natalie was reportedly ‘gutted’ by her predecessor’s hurtful tweet.
On Monday, a source told New Idea the 53-year-old was not expecting Sam to be so ‘snarky’ after they’d worked together at Seven for years.
‘No one was more shocked and saddened over Sam’s comments than Nat,’ the insider claimed.
Mean: Natalie (pictured) was reportedly ‘gutted’ by Sam’s hurtful tweet, according to New Idea
‘She is gutted and has no idea why the snarkiness continues, even though Sam has been gone [from Sunrise] for months.’
Daily Mail Australia has contacted Seven for comment and clarification.
Sam was co-anchor of Sunrise from June 2013 until March this year, when she stepped down to spend more time with her family. Natalie, the show’s longtime newsreader, replaced her the week following her departure.
New chapter: Sam stepped down as host of Sunrise in March to spend more time with her husband, equestrian businessman Richard Lavender
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