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They’re the epitome of a power couple having dated for 20 years.
And Beyonce proved to still be crazy in love with her music mogul husband, Jay-Z, in a romantic video for the latest Tiffany & Co. About Love campaign.
The 40-year-old vocal powerhouse paid homage to Breakfast at Tiffany’s by singing a stripped-down version of Moon River throughout the 90-second clip where she rocked the controversial 128.54 carat diamond.
Just the two of us: Beyonce proved to still be crazy in love with her music mogul husband, Jay-Z, in a romantic video for Tiffany’s latest About Love campaign
Jay-Z sat at a typewriter and penned his thoughts while overlooking the Los Angeles city skyline from the famous glass-clad, propeller shaped Orum House in the affluent neighborhood of Bel Air.
Beyonce sat by the window on a private jet and wore a stunning white suit to complement the brilliant yellow bauble on her neck as she waited to be reunited with her love.
She switched gears into a flawless black gown with cut-out panels to play the piano while her husband filmed a home video at the palatial pad.
Run This Town: Jay-Z sat at a typewriter and penned his thoughts while overlooking the Los Angeles city skyline from the famous glass-clad, propeller shaped Orum House in the affluent neighborhood of Bel Air
Love on Top: Beyonce sat by the window on a private jet and wore a stunning white suit to complement the brilliant yellow bauble on her neck as she waited to be reunited with her love
She flashed an immaculate manicure to complement a massive diamond ring
Mood 4 Eva: She switched gears into a flawless black gown with cut-out panels to play the piano while her husband filmed a home video at the palatial pad
The 40-year-old vocal powerhouse paid homage to Breakfast at Tiffany’s by singing a stripped-down version of Moon River throughout the 90-second clip where she rocked the controversial 128.54 carat diamond
Jay-Z wore a dapper black tux and Jean Schlumberger’s legendary Bird on a Rock brooch, which was reimagined into cuff links.
The signature blue Jean-Michel Basquiat painting flashed in the distance and tied the visuals together from the brand’s print campaign.
He wrapped his arms around his leading lady as they lounged by the pool in the clip directed by Emmanuel Adjei, who also collaborated with Bey for her acclaimed musical film Black Is King.
The jewelry brand noted the clip is ‘stripped down and raw, capturing the Carters’ indescribable chemistry through stolen moments of intimacy,’ which focused on ‘a story of longing and reunion—a bond that transcends space and time.’
Drunk in Love: Her caramel colored hair was tied up into a chic updo with tendrils framing her face as she sat at the piano
Flawless: Jay-Z wore a dapper black tux and Jean Schlumberger’s legendary Bird on a Rock brooch, which was reimagined into cuff links
Irreplaceable: He wrapped his arms around his leading lady as they lounged by the pool in the clip directed by Emmanuel Adjei, who also collaborated with Bey for her acclaimed musical film Black Is King
Beyonce and Tiffany recently came under furious fire over the decision to showcase the controversial diamond, with many social media users calling attention to its contentious history and the circumstances under which it was mined.
The diamond was discovered in a colonial mine in Kimberley, South Africa, in 1877 – at a time when the country, and its mines, were under British colonial rule – and when predominantly black migrant workers were subjected to horrific conditions while receiving paltry, and sometimes no, pay in return.
According to a source close to Beyonce, the singer was unaware of the diamond’s controversial history, and has been left outraged over the fact that she was not given more information about the gem’s background.
‘Beyonce is aware of the criticism and is disappointed and angry that she wasn’t made aware of questions about its history,’ an unnamed insider told The Sun.
Countdown: Beyonce and Tiffany recently came under furious fire over the decision to showcase the controversial diamond, with many social media users calling attention to its contentious history and the circumstances under which it was mined
‘Beyonce is aware of the criticism and is disappointed and angry that she wasn’t made aware of questions about its history,’ an unnamed insider told The Sun
Crazy in Love: Beyonce and Jay-Z began dating in 2001 and were married in 2008; they share three children together
‘She thought that every final detail had been vetted, but now she realizes that the diamond itself was overlooked.’
MailOnline has contacted representatives for Beyonce and Tiffany & Co. for comment.
The Tiffany diamond at the center of the backlash was dug from the De Beers’ Kimberley Mine in colonial South Africa in 1877 when black laborers were forced to work in horrendous conditions for miniscule pay.
Traditionally, a blood diamond, also known as a conflict diamond, is any gem that has been mined and sold in order to fund military action against a government – as defined by the United Nations.
The diamond’s history has prompted furious backlash against the singer and the jeweler, with many social media users voicing outrage that the diamond is still being showcased, particularly by a woman of color who has been so outspoken against racism.
‘I had to process Jay Z and Beyoncé ’s Tiffany’s campaign for just a minute before saying anything but how did no one see that the whole “first Black woman” marketing angle on this is not doing what they think it’s doing when that s**t is a literal blood diamond!!!!’ one furious Twitter user wrote.
Another added: ‘Not y’all celebrating the fact Beyonce is the first Black woman to wear a Tiffany blood diamond following in the footsteps of Audrey Hepburn and Lady Gaga.
Holy Grail: According to a source close to Beyonce, the singer was unaware of the diamond’s controversial history, and has been left outraged over the fact that she was not given more information about the gem’s background
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