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While Nadia Bartel faces a wave of backlash after a video of her snorting ‘cocaine’ and breaking lockdown went viral, her best friend Bec Judd’s career as a social media influencer is thriving.
Just hours after Nadia, 36, was dumped by vitamin brand JSHealth for ‘not sharing the company’s values’, Bec uploaded a skincare tutorial as part of a sponsored post for popular beauty brand, The Skincare company, on Sunday.
Bec, who is considered the ‘Queen bee’ of the AFL WAGs, thrilled her fans as she shared the secret behind her glowing and youthful skin – a dermal roller and sheet mask.
A tale of two WAGs: While Nadia Bartel faces a wave of backlash after a video of her snorting ‘cocaine’ and breaking lockdown went viral, her best friend Bec Judd’s career as an influencer is thriving. Just hours after Nadia was dumped by vitamin brand JSHealth, Bec uploaded a skincare tutorial as part of a sponsored post for beauty brand, The Skincare company
The mother-of-four, 38, has a lucrative deal with The Skincare Company and has partnered with the business for years.
The post flies in the face of Nadia’s fall from grace, after a video leaked online showing her snorting a white powder, believed to be cocaine, and breaking lockdown at a gathering in Melbourne on Thursday night.
On Sunday, JSHealth, a company who sell vitamins and supplements and are popular in Instagram circles, dumped Nadia as an ambassador after she had previously endorsed the brand on her social media.
Dumped: Nadia (pictured) has been dumped by the popular vitamin brand for ‘not sharing its values’ on Sunday
In a post shared to JSHealth founder Jessica Sepel’s Instagram page on Sunday, the vitamin merchant went out of her way not to call Nadia by name – instead bizarrely rereferring to her as ‘this individual’.
Sepel wrote: ‘Today I’ve had to make a hard decision as the founder and face of my brand, and let go of a brand endorser. I have to stand for what’s right.
‘We are a health brand who is very serious about aligning with individuals who share the same values.’
Sponsored post: Bec, who is considered the ‘Queen bee’ of the AFL WAGs, thrilled her fans as she shared the secret behind her glowing and youthful skin – a dermal roller and sheet mask
Ditched: On Sunday, JSHealth, a company who sell vitamins and supplements and are popular in Instagram circles, dumped Nadia as an ambassador after she had previously endorsed the brand on her social media
Was a fan: Nadia had previously promoted the trendy vitamin and wellness company, having spruiked the brand as recently as on August 4
She added: ‘In saying that, I’m human and compassion is what the brand has always represented. Mental health is the number one priority here.
‘I truly wish this individual strength and peace during this time and although I do not condone what happened, I am a believer that humans make mistakes and we are not a brand who wishes to beat anyone when they are down.’
She concluded: ‘I stand for compassion and kindness, regardless of a situation. From female to fellow females – I wish you only peace and strength during this time. May we all find peace, always.’
Update: In a post shared to JSHealth founder Jessica Sepel’s (pictured) Instagram page on Sunday, the vitamin merchant went out of her way not to call Nadia by name – instead bizarrely rereferring to her as ‘this individual’
Sepel wrote: ‘Today I’ve had to make a hard decision as the founder and face of my brand, and let go of a brand endorser. I have to stand for what’s right. We are a health brand who is very serious about aligning with individuals who share the same values’
She added: ‘In saying that, I’m human and compassion is what the brand has always represented. Mental health is the number one priority here’. Pictured: JSHealth Vitamins
Nadia had previously promoted the trendy vitamin and wellness company, having spruiked the brand as recently as on August 4.
Earlier on Sunday, JSHealth called out ‘an individual who has endorsed our products’ in an Instagram post shared on the official JSHealth Vitamins page.
Again without explicitly naming Bartel, the brand announced it was severing ties with the ‘individual’.
Over: Earlier on Sunday, JSHealth called out ‘an individual who has endorsed our products’ in an Instagram post shared on the official JSHealth Vitamins page. Again without explicitly naming Bartel, the brand announced it was severing ties with the ‘individual’
Disappointed: ‘We, like many of you, are shocked and disappointed by the recent actions of an individual who has endorsed our products… We do not tolerate illicit behaviour,’ the company said in a statement
‘We, like many of you, are shocked and disappointed by the recent actions of an individual who has endorsed our products,’ the company said in a statement.
‘JSHealth fundamentally supports all public health orders in place to keep us safe in this hugely difficult time for so many. We do not tolerate illicit behaviour.
The statement concluded: ‘Please know we have taken immediate action and will no longer be working with this individual – or anyone who does not align with our values.’
Video: The snub follows the unfortunate release of a video showing Nadia snorting lines of white powder off a $1.50 Kmart dinner plate at a gathering on Thursday
The snub follows the release of a video showing Nadia snorting lines of white powder off a $1.50 Kmart dinner plate at a gathering last week.
On Sunday, a source close to the high-profile star claimed that Nadia was betrayed by a member of her own inner circle who leaked her sensational ‘cocaine’ video to the media.
‘The cocaine video was deliberately leaked by someone within Nadia’s elite Melbourne social circle,’ the source told Daily Mail Australia.
Clip: The clip begins with the fashion and beauty influencer appearing to lean over the plate with a rolled-up banknote in her left nostril as she presses her right nostril. She then snorts the substance as one of the women watches on
‘This is someone who for all intents and purposes seems to be Nadia’s friend on Instagram but they are secretly jealous,’ they added.
The source went on to say that the video being posted by Ellie in the first instance was a genuine mistake, ‘but Nadia’s nemesis pounced on it and immediately sent it to people she knew could get it to the press quickly’.
Leaking the video was part of ‘a campaign of revenge… someone wants to shut her down,’ they added.
Inside job? On Sunday, a source close to the high-profile star claimed that Nadia was betrayed by a member of her own inner circle. ‘The cocaine video was deliberately leaked by someone within Nadia’s elite Melbourne social circle,’ the source told Daily Mail Australia
Pearson, who filmed and published the now-viral clip entirely by mistake, revealed she was remorseful over the incident.
‘I’m just devastated,’ she told The Herald Sun on Friday evening.
Nadia, who is a popular influencer endorsing numerous brands, broke her silence and issued an apology over the incident on Friday evening.
Heartbroken: Ellie Pearson (left) who filmed and published the now-viral clip entirely by mistake, revealed she was remorseful over the incident. ‘I’m just devastated,’ she told The Herald Sun on Friday evening
‘Hi everyone, I have let you all down by my actions. I take full responsibility and I am committed to taking all necessary steps to ensure I make better choices in future,’ she wrote in an Instagram post on Friday evening.
‘To my family and friends, my business partners and the public health workers trying to keep us all safe, I am embarrassed and remorseful.
‘I am truly and deeply sorry. I hope I can earn your forgiveness and, in time, your trust.’
Victorian police have confirmed that they are investigating the matter and that Nadia is assisting them with their enquiries.
Apology: Breaking her silence in a post shared to Instagram on Friday afternoon, the 36-year-old mum of two wrote: ‘Hi everyone, I have let you all down by my actions. I take full responsibility and I am committed to taking all necessary steps to ensure I make better choices in future’
She faces as much as a $5500 fine for the lockdown breach, however no fine has been issued as of Sunday.
Bartel is a mother of two and entrepreneur who runs the fake-tan company Spray Aus and clothing label Henne.
She is the ex-wife of retired AFL star Jimmy Bartel. The couple split in 2019 after five years of marriage.
Popular: Bartel is a mother of two and entrepreneur who runs the fake-tan company Spray Aus and clothing label Henne
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