The bag, released in time for the 75th anniversary of the Normandy landings, displays a map of the beaches that were stormed and the nations that were involved. Famously, the beaches were given codenames – Omaha and Utah were assigned to the US, Juno to Canada, Gold to the British and Sword to both the British and French. But while the Carrefour bag marked the other beaches with a corresponding national flag, it failed to note the British contributions at either Gold or Sword beaches.
The removal provoked a storm of furious reactions on Twitter.
One person wrote: “25,000 British Troops landed on Gold Beach….right in the middle of the picture. I will now avoid @CarrefourGroup on my regular trips to France. Utterly contemptible.”
Another raged: “@CarrefourGroup Utterly appalling behaviour. You should be ashamed at yourselves.”
Another user noted: “Imagine if the French sacrifice at Verdun had been airbrushed from WW1. How would the French public feel about that ? This is unhelpful and disrespectful.”
One blasted: “Institutional French Insecurity at its finest, De Gaulle would be proud.”
Another emotively wrote: “We will never forget.. even if @CarrefourGroup seem to have conveniently forgotten… #lestweforget #dday.”
The Carrefour Group has been contacted for comment.
Last week D-Day veterans returned to the beaches where they landed 75 years ago to lay crosses and remember their fallen comrades as part of the anniversary tributes.
Many of the 250 Second World War heroes on board the Royal British Legion’s cruise ship braved wind and rain to travel to Normandy on Friday.
Some had not returned to beaches such as Gold, Juno and Sword since landing there on June 6 1944.
Trooper Albert Price, 93, was an 18-year-old gunner with the Royal Dragoon Guards when he landed on Gold beach on D-Day.
Last Friday, he took Betty – his wife of 67 years – by the hand and walked with her on to the beach for the first time.
The couple, from Solihull, placed a cross in the sand to commemorate Mr Price’s fallen comrades.
Earlier, Mr Price looked at tanks on show on the seafront in Arromanches and pointed out where he had been positioned during the landings.
“I was on the turret – I was firing that,” he told his wife.
“I landed on Gold beach. We didn’t swim in, we waded in.
“They took us right into the shoreline to where all the barrages were, then we went into the water from about halfway up the canvas.
“We were the first on shore because this was the element of surprise.”
As he examined the tank and the canvas on it, he said: “This is a replica, the seams on our tanks were waterproofed.”
He said the weather was windy and the sea unsettled when he landed on Gold beach with his comrades.
They had been shown photographs of the beach before setting off from Britain but these did not feature one house with a gun on it, which he said was “a bit of a surprise”.
“There was so much artillery fire on the beach that we couldn’t see across it,” he said.
“It was just black smoke when we landed.”