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Australian WAG Rebecca Klodinsky reveals her bikini line has taken off thanks to Kim Kardashian
Australian designer Rebecca Klodinsky’s swimwear line IIXIIST has been worn by high-profile celebrities around the world.
Speaking to the Herald Sun on Friday, the girlfriend of Geelong Cats star Lachie Henderson couldn’t help but boast about her brand’s affiliation with the Kardashian family.
‘I’ve had a working relationship now with them going back to 2015 so it’s not anything unusual,’ Klodinsky said.
Cashing in on the Kardashians: Australian designer Rebecca Klodinsky’s swimwear line IIXIIST has been worn by high-profile celebrities around the world, including Kim Kardashian, pictured in one of Rebecca’s bikinis
Her most recent black string bikini was worn by none other than Kim Kardashian, 40, earlier this month.
‘When it first started to happen it was like “Wow,”‘ she told the publication.
‘Once a post goes up it goes out of stock straight away but there is a long waiting period,’ she added.
Star: Rebecca (pictured) founded IIXIIST (formerly known as Frankii Swim) seven years ago when she was just 24
The Kardashian influence is so integral to her business, she bases her around their schedules.
She explained that if the Kardashian sisters are on holiday, she will have her bikinis sent to their stylist months in advance, to ensure a social media mention.
Rebecca founded IIXIIST (formerly known as Frankii Swim) seven years ago when she was just 24.
Doing well: While it started as a side hustle, she slowly and steadily built her debut brand into something that turns over $7million per year
A-List clients: Instagram has played a major role in the brand’s success, with the likes of Bella Hadid, Hailey Bieber, members of the Kardashian-Jenner clan and Rihanna all donning the minimalist bikinis on social media – Kylie’s costing just $100. Pictured: Hailey Bieber
While it started as a side hustle, she slowly and steadily built her debut brand into something that turns over $7million per year.
Rebecca said she credits a lot of her success to playing the ‘Instagram game’, and ‘catching the wave’ just as the app took off.
Instagram has played a major role in the brand’s success, with the likes of Bella Hadid, Hailey Bieber, members of the Kardashian-Jenner clan and Rihanna all donning the minimalist bikinis on social media – Kylie’s costing just $100.
Australian WAG Nadia Bartel is also a fan of IIXIIST Swimwear, and the brand currently has 211,000 followers online.
The brand is a celebrity favourite among homegrown names like Nadia Bartel (pictured)
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