Common make-up mistakes can 'highlight wrinkles' – what to do to look 'awake and youthful'

“Drawing on brow hairs makes them look more realistic than using powder or gel formulas. It takes a little more time, but the difference is magic.”

Not everyone uses primer before putting on the rest of their make-up, but Saffron said they shouldn’t underestimate its importance.

“Primer is a mature woman’s best friend. Not only can it smooth the canvas – or face – before you apply foundation or concealer, it ups your make-up’s staying power so it’s less likely to settle into fine lines throughout the day,” she explained.

“Primers, used under face make-up, can be formulated with hydrating ingredients such as that create a glowing canvas to distract eyes from those fine lines.