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DogTV will show programmes specialised in relaxing, stimulating and exposure segments to create the correct daily routines of stay-at-home pups. According to DogTV one out of six dogs suffer from separation anxiety when their owners are away at work.
British animal trainer Victoria Stilwell hopes the concept could improve the lives of lonely dogs.
Speaking to MailOnline she said: “People think that DogTV is a bit of a weird concept at first.
“But when I tell them the amount of research that has gone into this – that this TV channel can help their dogs while home alone, improve their lives considerably and help with different stresses and anxieties – they get it.”
The channel is set to launch on November 8 and can be streamed online for £6.99 a month.
The station has already launched in other countries around the world and will feature programmes from celebrity dog trainer Laura Nativo.
The channel will also include programmes including recipes for dogs and will feature soothing frequencies and positive affirmations to put pets at ease.
Chief Scientist for DogTV Professor Nicholas Dodman, said: “DogTV is an excellent resource for dog owners to help alleviate some of the behavioural problems that can arise when dogs are left alone.
“With numbers of dog owners rising over the pandemic, and owners now returning to work, DogTV helps canines to feel relaxed and comforted until their owners return home.”
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Dr Nick Dodman, director of the Animal Behavior Clinic in the Department of Clinical Sciences at Tufts University in Massachusetts, claimed that with analogue television dogs could only see a flickering screen.
Now new technologies have meant that dogs can now see images in high definition.
Mr Dodman said: “They definitely recognize sounds, though, whether it’s barking or sirens, and audio on DogTV has been tailored accordingly. Because high frequency sounds can be very irritating to dogs, they’ve been removed.
“And music is written and tailored for their hearing, though it sounds like elevator music to humans.”
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